— COMPANY

ProvenCFO

— ROLE

Marketing Director

— DATE

June 22' – April 23'

Refined the life cycle client journey from awareness to conversion.

Created new outreach campaigns to establish ProvenCFO in the eyes of their most valuable clients.

Analyzed customer data and behaviors to understand types of messaging and outreach would suit their stage in the customer journey.

Collaborated with cross-functional partners in web design, sales, marketing, and operations to effectively target clients in life cycle.

Established reporting for campaign and program performance to track KPIs that led to new revenue.